Monday, July 13, 2009

Brand Elements: Identify Your Brand

Brand Elements
“Brand elements are those trademarkable devices that serve to identify and differentiate the brand and include brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage.”

Each of the different brand elements can play a different role in building brand equity. The marketer must “mix” brand elements to achieve different objectives. For an FMCG brand, so the brand elements are of very much importance for us because they build brand equity. Brand elements indicate towards making brand identity. Brand identity reflects the contribution of all brand elements to awareness and image.
Some of the important Brand Elements are:
  • Brand names
  • URL’s
  • Logos
  • Symbols
  • Characters
  • Spokespeople
  • Slogans
  • Jingles
  • Packages
  • Signage

1 comment:

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Brand elements are very important and useful from marketing point of view
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